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A nice pickup here from Folio magazine on American Business Media's Content Marketing Seminar held in NY in January.

What I thought was very interesting about the discussion of eMedia content vehicles is the intense focus on the content itself. The new eMedia concepts coming out today are great...wiki's, podcasts, eBooks...even second life. All of it is just flash without content. Content is what brings you back. It's that way with print and will continue to be that way with every new eMedia vehicle. With more marketers and publishers getting that idea, we are starting to see better eMedia content acrossed the board.

Labels: American Business Media, content marketing, Folio

Was trolling the web and found some feedback from NXTbook, a customer and partner of ours, regarding my digital magazine musings. Check it out here.

I agree with Marcus on this point...digital mags have come very far in the last few years. The next versions may not look anything like we have now, and probably won't even be called digital magazines.

Labels: digital magazines, NXTbook

New media is definitely making an impact on corporations. New positions are being created, such as "Director of New Media," "VP of SEO," "Chief Integration Officer" and so on.

Obviously, the opportunities are tremendous for new companies to market their services in new, exciting and targeted ways.

The problem...corporations are creating more and more buckets. The more buckets, the harder it becomes to create a consistent and ongoing message to customers and prospects. Obviously the Director of New Media is more about new media and less about integration...hey, that's the Chief Integration Officer's problem.

The Solution: CCO - Chief Content Officer - everything reports to the CCO (even customer service, thank you very much). Why isn't this so far fetched? Content is all about the customer. Content is how you create and cultivate a relationship with your customer. None of the other titles say customer to me. What ever happened to customer first? Must not have shown up on the first page of organic search results...

Labels: content marketing, new media