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In the Monday (October 23) issue of the Wall Street Journal, there was a short article in the Media & Marketing section about interactive jobs in media. Overall, the average salaries for interactive jobs in the advertising industry are soaring. The article sites that jobs such as creative director, client services director, project manager, designer, copywriter and media planner are up by an average of 30 to 60%, just from 2005.

The article also mentions that the problem with eMedia right now isn't the technology or that companies don't have budgets (both are pretty strong right now). The problem is the lack of talent and expertise, in both sales and production, when it comes to digital media.

The problem grows increasingly worse when you look at companies like Google picking off people left and right (and they don't necessarily have to pay higher to get those people). This leaves smaller media companies at a severe disadvantage to find good talent (especially with Google's price looking to soar over $500 per share).

To combat this, you will most likely see smaller firms invest heavily in eMedia training.

For any people in college or looking for a career change - get into eMedia now. You will have a home for quite a while.

Labels: eMedia, marketing jobs

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