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This afternoon I attended the funeral of a good friend of mine. Lou was in his mid-40's and died of cancer-related illnesses. He was well loved...which was shown by the attendance of more than 200 friends and family that were in attendance.

My friend taught me something about the importance of story that I believe I always took for granted. The Sunday before last I went to visit Lou for an hour or so before heading off to Church. It was the first one-on-one time I had with him since he really became sick.

He did most of the talking. We discussed life and love in between a television special on dealing with cancer, which he was very interested in.

But there was about 10 minutes in which he discussed the importance of story (his words). As he was contemplating how long he had left on the earth, he went into detail about how important stories played into his life.

"People underestimate how critical the story is in what we watch and do," he said. "Every word a person writes or speaks can have such influence as to lift someone to the heavens or hurt them beyond mention. I believe if people realized how important their own stories were, it would be a much kinder world."

As much as I'd like to tie this into something about custom communications, the heart just isn't willing. You can make your own conclusions.

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