Subscribe Now!

Had in-depth conversations today with three publishers at three different companies...all pretty much saying the same thing; that is - Anyone who thinks they have a good handle on where b2b media is going are kidding themselves.

A few thoughts to chew on -
1. The media environment is changing so fast (daily), entering in new processes and technology, that no-one except 18-year olds can keep track of it.
2. Media planners, agencies, publishers, and marketers are trying to use traditional processes to measure programs based on what we thought was true 10 years ago. Danger Will Robinson! The rules have changed. Whatever we are measuring, it's most likely wrong.
3. There is such a fast movement onto the web that marketers are forgetting that the buyer has complete control over what information they use to make buying decisions - and that includes some who use print and in-person events.
4. Podcasts, podcasts, podcasts. First, stop calling audio files on your web site a podcast (yes, we are to blame for this as well). Second, true podcasts are too cumbersome right now to be effective. Call me in 9 months.

Labels: podcasts, ROI, web marketing

0 Comments:

Post a Comment