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The Canadian Marketing Association (CMA) is hosting a day-long session around the future of B2B Marketing. The event will be March 1st in Toronto, and will cover topics such as "integration of sales and marketing" - "best practices in creative" - and "creating a global brand," in addition to content marketing. I'll be presenting the morning keynote on "content marketing's role in B2B."

This is a first-rate seminar focusing on core issues marketers are dealing with in business-to-business. Hope you can make it!

For information on the seminar and to sign up, click here.

Labels: branded content, Canadian Marketing Association, content marketing

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