About the Author
Previous Posts
- A Digital Mag Providers Take...
- Content Consistency is Getting More Challenging
- The Rise and Fall of Digital Magazines
- CMA Conference focuses on B2B Content Marketing
- ABM Custom Media PowerPoint Presentation Available...
- Unique Content the Best Way to Build Community
- The Switch from Branded Entertainment to Entertain...
- Content Marketing Catching On
- Content Predictions for 2007
- Shameless Promotion - But a Worthy One
Subscribe Now! 
Never miss a story. Add our RSS Feed to your favorite feed reader.
Blog
Content with Content
Folio Article: Embrace Content
A nice pickup here from Folio magazine on American Business Media's Content Marketing Seminar held in NY in January.
What I thought was very interesting about the discussion of eMedia content vehicles is the intense focus on the content itself. The new eMedia concepts coming out today are great...wiki's, podcasts, eBooks...even second life. All of it is just flash without content. Content is what brings you back. It's that way with print and will continue to be that way with every new eMedia vehicle. With more marketers and publishers getting that idea, we are starting to see better eMedia content acrossed the board.
What I thought was very interesting about the discussion of eMedia content vehicles is the intense focus on the content itself. The new eMedia concepts coming out today are great...wiki's, podcasts, eBooks...even second life. All of it is just flash without content. Content is what brings you back. It's that way with print and will continue to be that way with every new eMedia vehicle. With more marketers and publishers getting that idea, we are starting to see better eMedia content acrossed the board.
Labels: American Business Media, content marketing, Folio
Managed Care Oncology
See Details
Velocity Series Insider
See Details
0 Comments:
Post a Comment