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- Folio Article: Embrace Content
- A Digital Mag Providers Take...
- Content Consistency is Getting More Challenging
- The Rise and Fall of Digital Magazines
- CMA Conference focuses on B2B Content Marketing
- ABM Custom Media PowerPoint Presentation Available...
- Unique Content the Best Way to Build Community
- The Switch from Branded Entertainment to Entertain...
- Content Marketing Catching On
- Content Predictions for 2007
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Cup of Joe
Folio Article: Embrace Content
A nice pickup here from Folio magazine on American Business Media's Content Marketing Seminar held in NY in January.
What I thought was very interesting about the discussion of eMedia content vehicles is the intense focus on the content itself. The new eMedia concepts coming out today are great...wiki's, podcasts, eBooks...even second life. All of it is just flash without content. Content is what brings you back. It's that way with print and will continue to be that way with every new eMedia vehicle. With more marketers and publishers getting that idea, we are starting to see better eMedia content acrossed the board.
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What I thought was very interesting about the discussion of eMedia content vehicles is the intense focus on the content itself. The new eMedia concepts coming out today are great...wiki's, podcasts, eBooks...even second life. All of it is just flash without content. Content is what brings you back. It's that way with print and will continue to be that way with every new eMedia vehicle. With more marketers and publishers getting that idea, we are starting to see better eMedia content acrossed the board.
Labels: American Business Media, content marketing, Folio
ABM Custom Media PowerPoint Presentation Available
American Business Media's presentation on "Next Generation Content Marketing" is now available on ABM's Custom Media Microsite. Click to download it in the lower left corner. Also available is a white paper and handbook on Custom Media success stories. Enjoy!
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Labels: American Business Media, content marketing, custom media
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