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New media is definitely making an impact on corporations. New positions are being created, such as "Director of New Media," "VP of SEO," "Chief Integration Officer" and so on.

Obviously, the opportunities are tremendous for new companies to market their services in new, exciting and targeted ways.

The problem...corporations are creating more and more buckets. The more buckets, the harder it becomes to create a consistent and ongoing message to customers and prospects. Obviously the Director of New Media is more about new media and less about integration...hey, that's the Chief Integration Officer's problem.

The Solution: CCO - Chief Content Officer - everything reports to the CCO (even customer service, thank you very much). Why isn't this so far fetched? Content is all about the customer. Content is how you create and cultivate a relationship with your customer. None of the other titles say customer to me. What ever happened to customer first? Must not have shown up on the first page of organic search results...

Labels: content marketing, new media