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Kudos to Ford and it's "Bold Moves" online documentary series, available at www.fordboldmoves.com. In a truly scary time to be a Ford stakeholder, Ford, in their own words, "pulls back the curtain," to show how the company is trying to overcome their loss of market share (including a 3Q loss of 5.8 billion). Excellent move to combat the growing pessimism that is revolving around Ford (my father worked over 25 years at Ford...I hear it all the time).

Interested to see how Ford evaluates its effectiveness. Stay tuned!

Labels: branded content, eMedia

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