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I will be speaking with a number of content marketing leaders on January 10th in New York. Worthwhile for any marketer considering growing their content-based communications with their internal or external customers. Here is more information...

At ABM’s Thought Leadership Breakfast “The Identity Game: Custom Media Builds Brands,” executives from Penton Custom Media, Hanley Wood, Imagination Publishing, Idearc Media, and about.com will:

<>Show you how cut through the clutter, maximize your resources, and raise your brand's profile using targeted, brand-driven content.

<>Feature best practices and case studies on content marketing, discussing how client goals were met with effective targeting and usage of the correct platform for their campaign.

<>Takeaways from business and consumer-based models that can be easily adapted into your plan, elevating your marketing message and growing your business.

Member fee - $75 per person for ABM, ASBPE, BMA, CPC, SIIA & SIPA members

Non-member fee - $95 per person

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For more information on this program, please contact Michele Langer at 212-661-6360 x3337 or m.langer@abmmail.com. To register online, please visit http://www.abmevents.com/.

This program takes place at:

Scholastic, Inc. headquarters, 557 Broadway, New York City

January 10, 2007 from 8:30 am – 10:30 am

Labels: content marketing

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