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Just read through John Gartner's Marketing Shift post today. Couple of interesting thoughts here:

- Nissan's Versa is sponsoring unique content around NBC's Heroes to target a younger audience. Another example of a large company leveraging the use of relevant content to influence and build a relationship.
- Gartner's comments on content marketing couldn't be more true..."for people to spend six figures on a purchase, marketers need to cultivate that relationship and tell a story, and what better way to do that then online?"

We've been talking a lot about making your brand relevant to your target...to tell the story. This is just the start. More and more companies are beginning to learn that relevant content, directed at the right person in the right context, is one of the strongest influencers marketers have at their disposal.

Labels: content marketing, unique content, web marketing

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