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A nice pickup here from Folio magazine on American Business Media's Content Marketing Seminar held in NY in January.

What I thought was very interesting about the discussion of eMedia content vehicles is the intense focus on the content itself. The new eMedia concepts coming out today are great...wiki's, podcasts, eBooks...even second life. All of it is just flash without content. Content is what brings you back. It's that way with print and will continue to be that way with every new eMedia vehicle. With more marketers and publishers getting that idea, we are starting to see better eMedia content acrossed the board.

Labels: American Business Media, content marketing, Folio